Graphic Design / Video Editing
Created with Adobe Illustrator, Adobe After Effects and Adobe Photoshop
With larger projects in planned for the future, It was time to create a new brand that these projects could be published under, instead of a brand name that is, well, my name. While still retaining a form of red from the previous brand guideline, the hue was changed, a new color palette was created, and new logos and animations were created as well. A social media presence has been established, with Instagram and Twitter accounts reworked to showcase new projects - projects that I feel much more confident in. This also provides a platform to share new projects that are to be developed soon. The portfolio site has also been changed to provide a friendlier user experience. I had a lot of fun creating this project, and hope you enjoy this new brand that enables more room for growth.
Red Arbor Design aims to draw from nature, humanity, and daily life to inspire experiences created through technology, with the ultimate goal of telling emotional and impactful stories using digital media. As technologies continue to evolve, the ability for creators to tell more effective stories evolves as well.
As skills develop in these technologies, our ability to tell stories and expand their scope develops too. The ambition behind the brand is large, and it's time to bring it into reality. This brand allows for growth and professional disclosure of projects in the works or released.
This journey is only just beginning, but I can't wait to share what's in store.
Original Business Card image by Grey Wight on Unsplash, used under Unsplash License
https://unsplash.com/photos/white-printer-paper-on-brown-wooden-surface-YREw6bUXAT8
